By Teresa Lane

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In the NGO sector, we all know — it’s been drilled into us — that a strong fundraising team is crucial for sustaining and growing operations. It’s not only crucial; it’s existential. However, building an effective fundraising team involves much more than simply hiring individuals skilled at securing donations and building relationships. It's about creating a cohesive, motivated group that aligns with your organization's mission and drives long-term success. It’s also about embracing a culture of innovation that challenges the status quo. 

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Whether you're in the process of building your first fundraising team or looking to enhance your existing one, here are five key considerations to keep in mind:

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^{1. Prioritize Cultural Alignment}

When building your fundraising team, it's essential to look beyond just the skills and experience on paper. While these are important, cultural fit can be equally crucial for long-term success. Someone who hits 80% of their target, but inspires peers to reach 120% of theirs, is a diamond. Seek candidates who not only have the necessary fundraising abilities but also embody your organization's values and mission. You need both leaders and followers. 

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For instance, if your NGO values collaboration and creativity, look for team players who thrive in group settings and bounce ideas relentlessly. If innovation is a core principle, seek out iconoclasts who can bring fresh ideas to the table and are unafraid of challenging accepted wisdom. When channeled correctly, those who push and threaten norms can also drive measurable impact. 

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Remember, a team that shares your organization's values and vision is more likely to work cohesively and represent your NGO effectively to donors and the constituencies you care about. 

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^{2. Plan for Long-Term Impact}

While short-term goals are important, it's crucial to build a fundraising team with a long-term perspective. This approach not only aids in sustainable fundraising but also helps in retaining top talent and building lasting relationships with donors.

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Invest in ongoing training and development programs to nurture your team's skills over time. Incentives matter. Create clear career pathways within your organization to help team members envision their future growth. Additionally, ensure that your fundraising strategies are inextricably bound to your NGO's long-term mission and goals. Coach your team to ask these questions continuously and to stress-test your collective decision-making. 

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This forward-thinking, transparent mindset will help you build a team that's committed to your cause and can adapt to changing fundraising landscapes over time.

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^{3. Nurture and Protect Your Team}

In the fast-paced world of NGOs, burnout is a real concern that can have a significant impact on your fundraising efforts. Recognize that your fundraising team is a valuable asset that needs care and protection. They’re wonderful, purpose-driven humans, not corporate functionaries. 

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Implement policies that promote a healthy work-life balance. Provide resources for mental health and well-being, and actively encourage their use. Celebrate achievements, both big and small, to keep morale high. Don’t be afraid to talk about pay and incentives. Ensure that your team members take their allotted time off to recharge.

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A well-supported, motivated fundraising team is more likely to perform consistently and bring passion to their work, ultimately benefiting your organization's mission.

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^{4. Focus Is Your Friend: Don't Try to Boil the Ocean}

In the ever-evolving world of development, it's tempting to try to appeal to every potential donor demographic. However, a more focused approach usually yields better results.

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Identify your core donor segments and concentrate on becoming exceptionally good at engaging and retaining them. Sell this practice to your team. This focused strategy will allow them to develop deep expertise, build stronger donor relationships, and ultimately raise funds more efficiently.

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Remember, a focused approach doesn't mean ignoring new opportunities. Rather, it means being strategic about where you direct your resources for maximum impact.

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^{5. Master the Art of Prioritization}

One of the most valuable skills for any fundraising team is the ability to prioritize effectively. In a field where needs often outpace resources, learning to say 'no' to less impactful activities is crucial. It’s hard, but encourage it, and practice it. 

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Teach your team to assess initiatives critically and align them with your organization's mission and goals. Every 'yes' to a new project often means saying 'no' to something else. Make sure those 'yeses' are directed towards activities that truly advance your cause — durable, transformational impact is the goal. 

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Effective prioritization keeps your team focused, prevents burnout, and ensures that efforts are directed towards the most impactful activities. Crucially, it respects their agency and trusts their talents. The most effective organizations are those that make high-quality decisions at the fastest pace. Saying no is part of that palette. 

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In summary, building an effective fundraising team is about more than just assembling a group of skilled individuals. It's about creating a cohesive, motivated, and strategic delivery unit that propels your entire organization forward. By focusing on these five key areas, you'll be well on your way to building a fundraising team that not only meets its targets but does so in a way that fortifies your culture and keeps the mission at the center of your efforts. 

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As you embark on this journey of building or enhancing your fundraising team, remember that objective, outside guidance can be invaluable. We're here to help you navigate these considerations and build the team your mission deserves. Get in touch: teresa@russellphilanthropies.com 

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